David Jones: Blog & newsletter writing, in-store & promotional copywriting

Working within the creative team of Australia’s leading luxury department store, I created exclusive digital content for their in-store blog to spotlight product launches and new brands, as well as writing educational pieces on emerging trends and sartorial styling.

Additionally, I provided support with translating technical documents into easy-to-understand in-store signage and promotional material.

Examples:

Hit Refresh With the New in Beauty & Intimates

Step Out in Style: The Latest in Menswear

This Season’s Must-Have Designer Pieces

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