CSD Brands: Tone of voice, SEO strategy, product descriptions

CSD Brands includes the leading Australian menswear Nena & Pasadena (NXP), Kiss Chacey (KSCY), Nomadic Paradise, Lost Daze, Sushi Radio, Americain and Neverland Store.

Through a series of one-off and ongoing projects, I have developed clear and distinct tones of voice for each label, implemented an SEO strategy to improve organic traffic, and written tailored seasonal product descriptions across the brands.

Examples of product descriptions can be found via brand websites.